While doing some web surfing about SmartPhone Motorcycle Mounts, I came across the following article in Forbes magazine. If Harley Davidson is really going to put out these bikes, all we have to say at Rider’s Claw is, “Please keep the clutch and throttle perch assembly as is. In particular, the two bolts on each side of the perches.” You see our Rider’s Claw SmartPhone Motorcycle Mount was originally designed with Harley Davidsons in mind. While we offer a bar mount for other motorcycles, the bolt we include in our Rider’s Claw SmartPhone Motorcycle Mount and iPod mounts are threaded to be used in a standard Harley Davidson perch assembly.
So here you go, take a look at this fascinating article about Harley Davidson’s vision.
Lightweight And Electric Motorcycles To Expand Harley-Davidson’s Customer Base from Forbes Article
Harley-Davidson has already won over the middle-aged Caucasian population in its native market, which forms the bulk of the sales for the motorcycle manufacturer. The company has a strong 55.5% share in the U.S. heavyweight motorcycle market (601+ cc), and the country accounts for nearly two-thirds of its net shipments. Since the effects of the double-dip recession wore off in 2011, Harley has been seeing volume growth each year, after four consecutive years of decline in shipment volumes.
However, things are different now almost a decade after the U.S. heavyweight motorcycle industry was at its peak. The core customer base for Harley comprising Baby Boomers is aging, and millennial customers have looked to hold-off on extravagant purchases, a term which can be associated with heavyweight luxury motorcycles, especially after a prolonged period of slow economic activity. This is one of the reasons why Harley’s volume growth, although positive in each year since 2011, is declining on a year-over-year basis. The U.S. heavyweight motorcycle market grew 2.5% to 313,627 units last year, but this figure is still well below the 550,000+ units sales figure in 2006. Going by current trends, Harley’s motorcycle shipment growth, which slowed to 3.9% in 2014 from 10.7%, 6.2%, and 5.2%, in 2011, 2012, and 2013, respectively, could eventually stagnate. Mindful of this, Harley has looked to tap into international markets, thereby reducing dependence on the domestic market, and launch new products more in tune with the current crop of customers.
A prime example of Harley’s commitment to evolving with shifting market trends is the launch of the Street 500 and 750 last year, the company’s first lightweight motorcycles in four decades. The Street pair lured customers who preferred a Harley-branded cheaper and lighter motorcycle, raising overall shipments of these bikes to 9,900 in in 2014. In fact, on the back of incremental Street sales, the proportion of Sportster/Street bikes rose to 21% of the net volume sales, up from 19.3% in 2013. The Street bikes are expected to be crucial to the company’s net shipments this year, and as the Street 500 and 750 will be available in almost each of Harley’s markets this year, the proportionate mix of these bikes in 2015 could more than double from 3.6% in 2014.
Another new product that could propel growth in Harley-Davidson’s volumes going forward is the plug-in electric motorcycle. The new electric motorcycle dubbed LiveWire is strictly a concept as of now, but could go into mass production by next year. The groundwork for this potential model launch is already in full flow. The company handed the LiveWire motorcycles to customers for test-drives or provided the riding experience in simulators last year in the U.S., in order to gauge their response to the new Harley model. The tour in the domestic market included more than 6,800 demo rides, and the company is now looking to “mock test” the LiveWire in Europe and Canada and Asia-Pacific this year, before considering mass production.
There are two reasons why the LiveWire could be important for Harley in the future. Firstly, the high-performance electric motorcycle market is still relatively nascent in North America and Europe, where the demand is expected to rise rapidly going forward. Sales of electric motorcycles and scooters could grow at a CAGR of over 30% through 2023 in these two regions. Although fuel prices have shrunk dramatically in recent months, making the cost of ownership of regular motorcycles cheaper, this might not be a lasting trend. When fuel prices rise again, demand for electric motorcycles could rise at a rapid pace. There could be large potential in the electrical motorcycle market, especially if a major player with an already established brand name competes in this space. Zero Motorcycles, the highest seller of high-power full-sized electric bikes, reported record sales in 2014 (around 2,500 motorcycles), and is expected to further cash-in on growing demand in North America and Europe. Given the market muscle and global reach of Harley-Davidson, the company could in fact stimulate more demand for high-power electric motorcycles going forward.
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